I'm an entrepreneur driven by one obsession: challenging conventional thinking to build what should exist.

Today, I'm building my next venture at the intersection of biology, nutrition, preventative science, and human health. I'm fascinated by the connections we've overlooked, the disciplines that rarely speak to one another, and the opportunity to rethink prevention through an integrated lens. My work is grounded in curiosity, evidence, and the belief that some of the greatest breakthroughs happen when we stop accepting "the way it's always been done."

This isn't my first mission-driven company.

I founded Planthropie after discovering my son's dairy allergy and recognizing a gap in the market for clean, elevated alternatives to traditional dairy and gluten-free desserts and cheeses. What began as a personal mission grew into a nationally recognized wellness brand, earning two national award nominations and becoming a favorite among the health-conscious community, professional athletes, and celebrities. More importantly, it taught me how to build brands that challenge convention and create meaningful impact.

My journey to entrepreneurship began long before that. After fleeing war in Iraq and leaving medical school behind, I rebuilt my life from the ground up. That experience shaped my resilience, perspective, and relentless curiosity—qualities that continue to define how I build, lead, and create.

Whether I'm developing products, building brands, or exploring new scientific questions, my mission remains the same: to create thoughtful, beautiful, evidence-informed solutions that improve people's lives for generations to come.